• Demonstrated success in developing and implementing successful marketing strategies.
• Excellent communication, leadership, and project management skills.

Job Overview:

As the Marketing Lead for a retail company specializing in Window & Door Premium Fabricators, you will play a pivotal role in developing and executing strategic marketing initiatives to drive brand awareness, customer acquisition, and revenue growth. This position requires a creative and strategic thinker with a deep understanding of the construction and home improvement industry, particularly in the premium window and door segment.

Key Responsibilities:

1. Strategic Planning:
   • Develop and implement comprehensive marketing strategies to promote the company's products.
   • Conduct market research to identify trends, customer needs, and competitive landscape.
   • Collaborate with cross-functional teams to align marketing efforts with overall business goals.
2. Brand Management:
   • Maintain and enhance the brand image of the company in the market.
   • Develop and enforce brand guidelines to ensure consistent messaging across all channels.
3. Digital Marketing:
   • Oversee the digital marketing strategy, including website management, SEO, SEM, and social media campaigns.
   • Utilize digital platforms to reach target audiences and drive online engagement.
   • Monitor and analyze digital marketing metrics to optimize performance.
4. Content Development:
   • Create engaging and informative content for various channels, including websites, blogs, social media, and marketing collateral.
   • Collaborate with product teams to highlight the features and benefits of the products.
5. Campaign Management:
   • Plan and execute marketing campaigns, including product launches, promotions, and events.
   • Monitor campaign performance and adjust strategies to maximize effectiveness.
   • Collaborate with sales teams to align marketing efforts with sales objectives.
6. Customer Relationship Management (CRM):
   • Implement CRM strategies to nurture leads and maintain strong relationships with existing customers.
   • Utilize customer feedback and data to enhance product offerings and improve customer satisfaction.
7. Collaboration and Leadership:
   • Work closely with other teams to ensure alignment and synergy across departments.
   • Provide leadership and guidance to the marketing team, fostering a collaborative and innovative work environment.